Businesses in this era are increasingly turning their attention towards mobile apps for the improvement of their business process, overall performance, to generate exceptional sales leads, retain customers and promote the image of the brand.
For enhanced connectivity with the customers or the target audience, the businesses can thrive for excellence with the influx of mobile applications, helping in streamlining the relationship towards betterment.
As per the digital executive of Mobiles.co.uk, Rob Hodges, all the businesses must evaluate and analyze a strategy with the mobile devices. He believes that with the advanced usage of internet services on smartphones, businesses can easily reach out to their customers most appropriately and instantly.
Today, many businesses are using the social media platform to get closer to their customers and enhance their sales bracket. Now, with sharing original videos of the product or service on a social media platform, businesses are engaging their customers and enticing new customers to acquire the product.
With extensive apps available on smartphones, businesses are trying to connect with their customers and are now becoming part of their lives. From ordering food to booking flight tickets, today the mobile applications are making the lives of the customers easier, interactive and advanced.
Ways Mobile Applications Improving Business Performance
Either it is a small company or a large enterprise, every business is motivated towards bringing new mobile apps that can help their brand reach new phenomenal heights. Though there are several ways that can help in the enhancement of business performance through the penetration of mobile applications, we are going to identify and discuss the three most essential and necessary ways in this process.
Enhanced Collaboration and Communication
It is common during a project that several team members are working together and everyone must remain in the loop and stay on the same page. For instance, there is the graphic designer designing webpages, then there is a front end developer who is linking the design with the technology, there is a back end developer who is coding and ensuring the design user-friendly and then there is a quality control expert who is making sure everything is running smoothly and perfect. On a single webpage, there is a team that is working and they ought to be well coordinated for no future concerns.
Therefore in such a stance, there are several platforms such as Teamwork PM and Basecamp that provide mobile apps that have a simple dashboard where all the employees working together on a single project can collaborate and discuss effectively, regardless of the location.
Through such mobile applications, the managers can also easily and swiftly delegate the tasks to the appropriate person and can also monitor the performance of each team member using the central interface. These platforms ensure quick management, especially when a concern is raised and can be swiftly resolved before the deadline ends.
Due to the revolutionary cloud interface, all the mobile apps are now connected together and can help in boosting business performance by any location until they are in the range of internet connection.
Increase in Productivity
Time is definitely money and this phenomenon is undoubtedly not debatable. For running a successful business and boosting business performance, getting the work done in the least time is crucial i.e. effectively managing the resources in an efficient manner. Therefore, mobile applications are a genuine partner for maximizing productivity as they offer numerous features that make the business process better.
Essential features such as calendar integration; that can help in setting up business remainders, appointment remainders; that ensures streamline of business meetings, task checklist; that gives the chance to priorities the work and ensures its timely completion and audio file notes; that improves the overall memory of work pending or completed.
There are several dedicated mobile apps for managing productivity that is especially useful for the procrastinators who regularly struggles in managing the tasks they have in their hand. Through productivity applications, achieving the target and setting up a goal is easy and can be managed properly.
Warehouse Management with Effectiveness
One of the biggest worries businesses have is managing the inventory in the warehouse. There ought to be proper and foolproof security with the proper entry of every item. Managing the warehouse is sometimes a nightmare for the businesses and therefore there was a time when companies used to outsource the management of warehouses.
No doubt keeping tabs on the inventory is important and making sure that the orders are being placed on time is also crucial and is regarded as one of the biggest challenges as well to date. But with the passage of time and technological advancement, things have changed to a far extent. Now with proper resource planning and secured warehouse management systems for the businesses and brands, several high-level mobile applications are made.
The warehouse management mobile apps are making the whole process much easier to streamline, helping in its timely distribution and reaching out to the customers in no time. All the employees associated with warehouse management have complete access to the real-time information to the warehouse inventory regarding the quantity of the goods available and can easily connect to concerned departments effectively upon updating inventory.
Sometimes, companies have more than one warehouse, therefore, with the power of mobile apps dedicated to this use employees can track down the quantity of inventory in any warehouse at any location in any part of the city or even outside the city.
Through the mobile application, businesses can also determine which order is in transit and can get alerts and notifications on their own smartphones. Managing warehouse can become easier through these mobile apps that can help in enhanced business performance.
In a Nut Shell
Even though the technology is changing the face of the businesses and is streamlining their performances, there are still a lot of businesses that are neglecting its importance. Only 45% of the businesses are providing smartphone application facilities to their employees, whereas, still 55% of the businesses are stuck with the traditional system. If businesses desire to survive in the fast-paced world than they ought to look for mobile applications and improve their business performance at the right time.